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NEW QUESTION 44
Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
- A. Tracking Job Links tab > URL ID
- B. Tracking Overviewtab > Clicks
- C. Tracking Click Activity tab > Email Overlay View
- D. Tracking Click Actiwty tab > Link View
Answer: C
NEW QUESTION 45
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?
- A. Domain Exclusion List
- B. Suppression List
- C. Exclusion Script
- D. Exclusion List
Answer: D
NEW QUESTION 46
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective?
Choose 2 answers
- A. Include "RE:", "FWD:'\ "etc." to get the reader's attention.
- B. Keep the subject text between 50 and 100 characters long.
- C. A/B test the effectiveness of different subjects.
- D. Include information relevant to the message in the subject line.
Answer: C,D
NEW QUESTION 47
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